Annie’s snacks strategy set to roll-out
date:Feb 12, 2014
rofitability and growth. And we think that we have that opportunity in snacks, too.

Cheddar Bunnies and Bunny Grahams are really iconic sub-brands, and we have really strong followings for those. But we have very little distribution in mainstream. Its one of the biggest opportunities that weve had in the company. So this gives us the product assortment and the strategy to go after that in a big way.

Another initiative in place includes expanded distribution of Annies granola bar line. Many of
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