date:Feb 12, 2014
er work and tested these products. What moms and parents tell us is that the boxes are fine, but they dont reseal the way they want, they dont fit into a purse the way they want or into a diaper bag. They dont fit into the center console of their car. So the flexible packaging has a lot of consumer benefits.
The second thing is by moving in this direction we are able to get to an entry price point that lowers the barrier to trial up against the other alternatives that there are in the category.