Annie’s snacks strategy set to roll-out
date:Feb 12, 2014
ter entry price point and offers significant potential for increased mainstream distribution. The teams execution of this project has been terrific. Following a very successful test last quarter, our full assortment of bag snacks has been accepted by a large national retail customer and will be cut into shelves in all stores in early March.

John Foraker, co-founder, chief executive officer and director of Annies, elaborated on the companys decision to take the snacks brand in this direction.

T
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