date:Feb 12, 2014
afe expansion -- which also included blended fruit smoothies and other drinks -- is widely viewed as a success.
While regular coffee sales are reported to be brisk, some franchisees have complained in surveys that sales of espresso drinks fall far short of covering the cost of the high-maintenance machines that crank out lattes and mochas with the press of a button.
Howard Penney, restaurant analyst at Hedgeye Risk Management, said McCafe is at the heart of McDonald's operational woes.
Contra