McDonald's looking to heat up U.S. sales with breakfast, coffee
date:Feb 12, 2014
rget on your back, Investment Technology Group restaurant analyst Steve West said.

Some analysts expect investors to give Thompson, McDonald's CEO who took the helm in July 2012, most of this year to turn the ship.

Thompson championed the McCafe push during his tenure as president of McDonald's USA from 2006 to 2010. That program required franchisees to renovate restaurants to create space for equipment, such as an espresso machine that cost between $10,000 and $15,000 per restaurant.

The McC
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