McDonald's looking to heat up U.S. sales with breakfast, coffee
date:Feb 12, 2014
Grill (CMG.N) and Darden's Capital Grille steak house, which cater to somewhat wealthier diners, are outperforming.

King Of Breakfast

McDonald's was the undisputed leader in the U.S. quick-service breakfast category with 19 percent market share in 2013, according to Nielsen Co consumer data firm Scarborough.

Its closest rivals last year were Starbucks and Dunkin' Donuts, each with 7 percent market share.

When you're No. 1, you've got one direction to go and that's down. Everybody's got a ta
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