McDonald's looking to heat up U.S. sales with breakfast, coffee
date:Feb 12, 2014
industry consultant from Grand Blanc, Michigan, still goes to McDonald's three to four times a week -- but that is down significantly from a decade ago, when McDonald's was just about the only place to grab a quick morning meal.

These days, breakfast competition is fierce. Starbucks is introducing new pastries, fast-food chains Burger King (BKW.N) and Dunkin' Donuts (DNKN.O) have come on strong with food and drinks, and bakery chain Panera Bread (PNRA.O) has rapidly expanded.

McDonald's owners
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