Will Green Mountain 'Revert to the Mean' After Its Coca-Cola Deal?
date:Feb 11, 2014
I know there is more out there than just Starbucks. Living in Seattle not that long ago, I quickly realized there is an obviously strong worship of Fonte Coffee (the lines are a pretty good indicator). Its premium coffees and teas have a devout following from the pale, flannel-clad locals waiting patiently for a beverage.

That is also true for Green Mountain Coffee (lots of flannel and pale faces in Vermont, too: go figure). If the loyalty to Green Mountain is as strong as it is to Fonte Coffee
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