date:Feb 11, 2014
e in costs and is also believed to have lost supermarket share due to Schweppes aggressive discounting campaigns.
According to Citigroup, Schweppes - which was bought by Japanese beverage giant Asahi for $1.8b in 2009 - wants to achieve a 10 percent increase in margins by 2015, a figure much higher than the 2.7 percent increase that it reported in the first half of 2013.
Schweppes pricing in the second half of 2013 has been stronger, perhaps reflecting an attempt to meet this guidance, Rossi t