date:Feb 11, 2014
ue, convenience and affordability. Consumer tasting panels overwhelming favored our new turkey burgers for their flavor, juiciness, texture and overall desirability when compared to similar existing products.
Marketing support for the turkey burgers will begin in April and will include print, digital and television platforms, Cargill noted. In-store retail promotions, a consumer sweepstakes and online coupons were developed to attract consumer interest. In May, the brands will run as sponsorshi