date:Feb 11, 2014
sales all year due to concerns over excessive antibiotic use in its poultry and matters were made worse by an outbreak in avian flu in China. Yum! Brands implemented media campaigns in the latter part of the year to reassure customers of the brand's commitment to food safety, and Novak reassured investors during the earnings call that key brand attribute scores are nearly back to where they were in 2012, prior to the scare.
Though more cases of avian flu deaths have been reported since the sta