date:Feb 10, 2014
KonaRed, an American superfruit beverage brand, has entered into a purchase agreement with institutional investor Lincoln Park Capital Fund.
As per the agreed terms, Lincoln Park Capital will invest around $12m in KonaRed over the next 30 months, as the company has the right to sell its common stock to Lincoln Park.
The company will use the investment to boost brand awareness among consumers and retailers through different marketing and sales strategies and for working capital requirements.
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