date:Feb 10, 2014
ds on Pinterest Provisions boards. Those boards are the first place we look when planning future collections, Hesser says.
The Business Case
In December 2012 the site secured a $2.25 million Series A funding round led by Bertelsmann Digital Media Investments. Revenue, which was not disclosed, is split equally between advertising and merchandise sales; however, the team expects that balance to shift toward the Provisions e-commerce side.
What's Next
Food52 continues to build its content and pro