date:Feb 10, 2014
2 with the goal of creating a beautiful curated site where users could crowdsource recipes (23,000 so far) and share information. With the Provisions store, they promote Collections--themed groupings of feature stories, recipes and products for sale that range from kombucha to corn tortillas.
Why It Took Off
Popular writers Hesser and Stubbs had a built-in following. Food52 attracts upward of 1.9 million unique visitors each month, while a small army of Provisions Scouts share their product fin