date:Feb 10, 2014
What It Is
New York City-based Food52.com launched in 2009 as a crowdsourced and curated food and cooking site with a decidedly stylish and sophisticated flair. This past August, the company started Food52's Provisions, an online shop for kitchen and home goods, cookware and special ingredients needed to create recipes found on the site.
How It Started
Former New York Times Magazine food writer and editor Amanda Hesser and freelance food writer and recipe developer Merrill Stubbs launched Food5