date:Feb 09, 2014
o be able to target customers wherever they happen to be, so this means making sure that they can shop in-store just as easily as they can online, whether via a desktop computer, a smartphone or a tablet.
The multichannel approach to shopping online means that consumers can benefit from things like click collect to place orders via the web, which can then be collected at their local outlet of choice.
Asda is currently the UK's second most prominent online grocery seller, sitting behind market