date:Feb 09, 2014
card.
The quick response codes have been used by the company in China since last year. Consumers simply use their smartphones or tablets to scan the barcode and they can be certain that they have the genuine article as opposed to a counterfeit product.
The head of digital marketing at Pernod, Antonia McCahon, explained that there are other countries looking at it, especially in emerging markets. Some South America markets are interested and eventually Africa as well. She went on to explain th