date:Feb 09, 2014
Pernod Ricard has announced that it intends to broaden its existing program of QR codes used to fight the problem of counterfeit products, sending it into the African and South American Markets.
The French companys spirits have been labeled in China in the first wave of the program that used QR codes on approximately 25 million bottles, so far. There are already about 2,500 to 3,000 different distributions throughout that Asian country that are already taking part in this program with Pernod Ri