date:Feb 09, 2014
jerk reaction by consumers to a recessionary environment, but the result of decades of investment in product portfolios by retailers, said Michael Hughes, research manager at Canadean Custom Solutions.
This has also been helped by an increasing level of scepticism towards the food and drink industry as a whole, with consumers ultimately believing branded and non-branded groceries are the same, with only different packaging and advertising resulting in different retail prices.