date:Feb 09, 2014
ket own-label items.
Biscuits are the own-brand item most likely to be chosen off the supermarket shelves or from the online grocery stores by consumers.
The research revealed that 55% of UK shoppers believe that the quality of private label food and drinks is now as good as branded products.
Meanwhile, 64% believe that advertising, and indicators unrelated to quality, are the reason for branded goods being more expensive than own brands.
Continued growth of private label is not just a knee-