date:Feb 09, 2014
Shoppers now believe there is no difference in quality between the A-brands and private label items, according to new research.
In the new supermarket survey by market research firm Canadean Custom Solutions, 81% of UK shoppers believe that as both lines are now being manufactured on the same site, the only actual difference between them is the product packaging.
Almost one-third of those taking part in the survey admitted that more than half the grocery products they purchase are now supermar