date:Feb 09, 2014
omps in the next 2-3 years.
And as for its mobile/digital offerings, here too the company has tons of potential, Herzog writes.
As SBUX grows these digital/mobile platforms this should: (1) benefit SBUX's own core business and (2)enable it to leverage these assets outside the 'Starbucks ecosystem,' perhaps becoming the leading standard for retail mobile payments. Bottom line, SBUX is on the forefront of retail digital innovation, which we don't believe is reflected in its current valuation.