Could Starbucks and SodaStream Team Up?
date:Feb 09, 2014
eurig machine, and collaborate on developing and rolling out the forthcoming Keurig Cold, an at-home cold beverage system, which will compete with SodaStream.

While the markets deemed SodaStream a buy yesterday (the stock surged 7.1%) based on speculation that PepsiCo would want to buy it now to stay in the game against Coca-Cola, perhaps a deal or partnership should actually be one between SodaStream and Starbucks.

Such a combination could give SodaStream a way into the hot beverage market an
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