date:Jul 10, 2012
being sold as the ultimate loss leader at ridiculous prices compared to soft drinks for example and is just not sustainable.
Big four supermarkets
The big four supermarkets now needed to focus on availability, ranges, innovation and the overall shopping experience instead of price, he said.
Premium retailers such as Waitrose are making hay while Tesco is feeling a bit of a squeeze. You[the supermarkets]want to offer consumers the best deal, but you have got to improve the overall shopping ex