date:Jul 10, 2012
ment in promotional activity and price cuts no longer brought the sales uplift of previous years, or would be at the expense of volumes with another customer.
For the first time in his 30 years experience of the food industry, supermarkets would be forced to fund their own price reductions by reducing their margins, rather than turning to suppliers for a better deal, said McCarthy.
It is a situation that we have not seen before, the total industry volumes are going backwards with declines in c