date:Feb 08, 2014
been announced, and that Coke's main challenge is to tempt consumers with new, premium drinks.
In our opinion, one of Coke's problems ... is not routes-to-market but innovation in the bottle, Stifel analyst Mark Swartzberg said in a client note.
Another Stifel analyst, Jim Duffy, estimated SodaStream's global retail sales at about $100 million annually. That suggests Coke's potential retail sales on Green Mountain's new cold beverage machine would make just a small contribution to its net rev