date:Jul 10, 2012
onsumers were more likely to buy brands when choosing packaged dried grocery and more likely to buy own-label for fresh produce, said King.
Rejecting suggestions that own-label were solely entry level food products, King said: Its absolutely not the case that brands are one quality and own-label another.
Leading brands
Sainsburys Basic own-label produce offers good produce, while By Sainsbury produce aims to match the quality of the leading brands, he said. Taste the difference aims to offer