New Zealand's lamb goes to pot in China
date:Feb 08, 2014
up around fivefold from 2010, and a big boost for a farm sector that has seen sluggish demand from traditional markets in Europe.

More protein

China is the world's largest sheepmeat producer with a flock estimated at nearly 140 million in 2011, but output has been declining as farmable land shrinks due to urbanisation. Lamb has traditionally been consumed mainly in China's northeast, but a growing urban middle class in expanding cities wants more protein and has broader tastes.

A Mintel surv
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