date:Feb 04, 2014
Mercadona) price, which increased by 6%.
Eroski's share is still declining (-1.5 %), while El Arbol is going through a difficult moment (-8.7%), said Valencoso. He added that Ahorramas and Consum, which had high levels of share growth (+3.3 % and 2.6%, respectively), continued to be two clear alternatives to the price channel. The supermarket channel (excluding Mercadona), has reduced its quota by 0.5 %
The hypermarket channel, meanwhile, remains on a downward trend with a 1.7% share in 2013.