date:Feb 04, 2014
According to the 2013 FMCG Balance and Perspective study done by Kantar Worldpanel, the discount chain, Lidl, had the biggest market share in 2013, up 7.6%. It is the first time that the German company has grown more than Mercadona, which increased by 6.7%, in this field.
DIA also continues to grow and increased it's share by 2.2%, but at a slower rate than in other years, clarified Csar Valencoso, Consumer Insights Director from Kantar Worldpanel. The fastest growing channel is the (discount +