Yogurt manufacturers failed to tap into prebiotic demand
date:Jul 10, 2012
market at the moment, but there is huge market potential here,said Savara.

Demands go unheard

The report outlined other areas for potential yogurt market innovation pinpointing older demographic demands, which have until now gone unheard, according to Savara.

There is also a great opportunity to target an older demographic, through the addition of calcium and vitamin D to yogurt. At the moment, our research reveals that there are very few products of this nature targeted at that demographic.
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