Hershey seeks to set new bar in spreads
date:Feb 02, 2014
ent of that are really chocolate spreads. So, we looked for unmet needs, and one of the unmet needs, not only in the fast-growing category, was that it was primarily a breakfast occasion. And, as we believe we can bring great chocolate credentials to that space, we are also looking at a different variety of day parts than what was happening.

The product is positioned as a snack enhancer to be served with fruit, vegetables, pretzels, rice cakes and other between-meal bites. To-go portion packs w
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