date:Jan 28, 2014
, with companies relying more on existing consumer knowledge about potential benefits, she said.
Omega-3 claims most popular in the US
As might be expected, the higher level of interest in functional and healthy products in North America was reflected in the relative popularity of omega-3 products in the dairy sector there.
Not only did the region have the largest number of dairy launches using omega-3 claims, with nearly 35 per cent of the global total, it also had the highest share in terms