date:Jan 28, 2014
Ella's Kitchen has launched an e-commerce platform in the UK, enabling consumers to buy products directly from the brand's website, ellaskitchen.com.
Ella's, the organic baby food business owned by Hain Celestial, will offer its entire ambient range for delivery from the end of the month. The Ella's Kitchen shopping pages have been optimised for mobile and tablet, the company said.
Paul Lindley, founder of Ella's Kitchen, said that the move would enable the group to capitalise on the growing t