date:Jan 27, 2014
nited States slid 1.4% during the fourth quarter and 0.2% during the year, falling short of expectations.
Guest traffic was down across major segments, reflecting initiatives that didnt resonate as strongly with consumers amid a sluggish (informal eating out) industry, Mr. Thompson said. An additional change thats under way hones in on our brand strategies as we work to better resonate with customers.
As part of efforts to retool its marketing strategy, the company this week announced the app