Infographic: McDonald’s learns less is more
date:Jan 27, 2014
g and staffing, Mr. Thompson said.

Fewer products also means faster throughput, Mr. Fenton added.

That allows us really to have more capacity during our peak hours where we havent been able to, particularly in some of our drive-through restaurants, serve as quickly and fulfill the capacity that we wanted, he said. So, fewer products is better.

Burger King made a similar decision last year to refine its pipeline with fewer and more impactful launches. During an Oct. 28 earnings call, Alex Mace
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