date:Jan 27, 2014
said during the Jan. 23 call. Our 2014 menu and marketing strategies better balance affordability with core products, new choices and limited-time offers.
McDonalds hopes to achieve this in part with the Dollar Menu More, which debuted in November and was designed to increase traffic by offering greater value while boosting restaurant profitability.
Weve also adjusted the sequencing of product introductions, making it easier for restaurant teams to execute especially when it comes to trainin