date:Jan 27, 2014
ng a mobile device to do so. This was also the first holiday in which consumers embraced the convenience and flexibility afforded by physical and digital gift cards with a passion. Instead of giving a particular item, many consumers instead chose to give the gift of choice.
Starbucks is prepared for both of these shifts, having invested over many years in the creation and development of proprietary, world-class digital and mobile payment and card technology and expertise.
Seattle-based Starbuc