date:Jan 27, 2014
Sales of Kanzi apples are still increasing, also in the second phase of the season. The CEO of Greenstar Kanzi Europe, Urs Luder, talks enthusiastically about the various campaigns started in the most important European markets. The campaign
contains all elements of a diversified market mix, such as TV-spots, traditional and online PR and various extensive POS activities. Online and social media activities this year as well again play a very important role in the communication. An increasing nu