date:Jan 24, 2014
Mercadona has maintained its position as the most valued retailer in Spain, according to the latest KAR (Key Audience Research) survey from leading market research company IPSOS.
76% of respondents to the survey, which aims to measure behaviors, attitudes and opinions toward retailers, said that they would recommend shopping at the country's largest supermarket chain Mercadona.
In this the 13th KAR report, Mercadona came first ahead of; El Corte Ingls, who were recommended by 71% of responden