date:Jan 24, 2014
ve in Japan.
Further afield, Monoprix is leaning on the Casino network, which since buying the shares previously held by Galeries Lafayette, owns 100% of the brand. They supply Monoprix gourmet products to a number of hypermarkets owned by the brand in Hong Kong, Thailand and Brazil.
In order to advertise the brand Monoprix also relies on tourists who frequent the two main stores in Paris at Opra and the Champs Elyses. The reusable Monop bag is the latest chic trend on the streets of Tokyo.