date:Jan 24, 2014
, and increasing marketing via mobile phones and other devices.
Some critics have called on McDonald's to simplify operations by downsizing its menu. Penney warned that the company's new plan to customize sandwiches could further slow service.
Global sales at McDonald's restaurants open at least 13 months fell 0.1 percent during the fourth quarter, due in part to severe winter weather in the United States.
Quarterly results were overshadowed by McDonald's forecast for relatively flat January