date:Jan 23, 2014
etail giant to assess print quality across the entire list of Asda approved packaging printers, but also present complex, technical colour data in an easy-to-understand format, was challenging.
As most of the print validation solutions on the market were aimed at printers rather than brand owners, it quickly became apparent that selecting the right partner to develop the solution was crucial, and X-Rite/Pantone ticked all our boxes, he said.
Jason Gilmartin, senior print manager at Asda, added