Carrot Extract Identified as a Preferred Color Source Among Consumers
date:Jan 23, 2014
Responding to the consumers need for more transparency in the labeling of their food and beverages, Kalsec offers carotenes from carrot extract as a natural color source. In a recent survey, 8 of 10 consumers expressing a preference, preferred carrot extract on their food or beverage ingredient label versus beta-carotene.

Based on many current ingredient labeling standards, consumers cannot distinguish if their food and beverages contain a natural or chemically derived beta-carotene color sourc
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