date:Jan 22, 2014
cious, are now especially demanding, and Lidl figures it can make up for the loss of one of the world's top brands by selling cheaper alternatives, such as Freeway cola. Lidl will continue to stock Pepsi, having negotiated rock-bottom prices with the U.S. producer.
Bloomberg believe that the retailer's (Lidl) decision to eliminate Coca-Cola from its shelves may point to a not-so-distant future, in which branding commodity products such as soft drinks will become obsolete and private labels will