date:Jan 22, 2014
,000 stores in Germany.
As part of a price war with rival Aldi, Lidl had slashed the price of a 1.25 litter bottle of coke by 10c before the decision was made to remove all products from its stores. Coca-Cola reportedly refused to drop its wholesale price in line with the price cut.
Planet Retail's Matthias Queck said that Lidl's decision to remove Coca-Cola products 'is probably a power play', and that they could return to the shelves in just a few weeks.
German consumers, always price-cons