date:Jan 20, 2014
lawsuit filed in California questioned the use of the word natural.
The percentage of new food product launches with all-natural claims has stayed steady in recent years. In 2012, the percentage in the United States was 13%, the same percentage as in 2008, according to Mintel Group Ltd. The percentage of new drink launches with all-natural claims in 2012 was 8%, down from 13% in 2008. As of Dec. 10, 2013, the percentages were 15% of food products and 8% of drink products.