date:Jan 17, 2014
ill be helped by Beam's networks in countries where strict regulations and complex distribution systems can confound the new entrant. Suntory will also be able to piggyback on Beam's international brand recognition to introduce its own liquors.
A lot of people won't know names like (Suntory's) Hakushu, Yamazaki and Hibiki, but there are probably lots of countries that know Jim Beam, said Yamaguchi.
Suntory already distributes Jim Beam in Japan, while Beam distributes Suntory's whiskies in Hong