date:Jan 17, 2014
paying too much just to access Beam's U.S. sales.
But, as Japan's thirst for spirits dries up in an ageing population and as younger generations are more health-conscious, Suntory's rationale is likely the explosive growth elsewhere in Asia Pacific - a region that is forecast to account for 61 percent of the global spirits market by 2017, up from 55 percent.
The domestic alcohol and soft drinks markets are saturated, so they have no choice but to go abroad ... It's like the shrinking cigarette