date:Jan 17, 2014
in recent years have shifted toward foods they feel are natural, with a growing number shunning processed foods that contain chemicals they don't recognize. Last year, for example, PepsiCo said it would stop using a chemical linked to a flame retardant in its regular Gatorade in response to consumer feedback.
Separately, however, PepsiCo has also faced legal challenges over its use of the word natural. Last year, it agreed to settle a lawsuit by removing all natural from its Naked juice drinks.